April 29 to May 4 is a Sapa Tourism week set aside to celebrate everything about the traditional culture of ethnic minority groups from the northern mountainous province of Lao Cai.
A wide array of festivities, including traditional music and dance performances and folk games of ethnic minority groups, are set to get underway at the Ham Rong mountain eco-tourism site.
Other events dotting the hamlets, villages and small towns in the region, include numerous cultural festivals of the Mong, Dao and Giay ethnic minority peoples, a bonsai exhibition, and a trade fair introducing novelty items produced by local residents in the region.
The Lao Cai provincial People’s Committee has launched a tourism e-portal translated into the Vietnamese, English and Chinese languages to attract more international visitors.
Trinh Xuan Truong, Chairman of Sapa District People’s Committee, said preparatory work for the week has been completed, adding that hotels and guesthouses have been fully booked.
Truong stressed the need to ensure food hygiene and safety and increase the quality of tourism services to meet the increasing demand of both local and foreign tourists during the peak season.
Last year, Lao Cai welcomed more than one million visitors, or over 20% higher than the yearly set target. The province is expected to receive 1.2 million arrivals as the Noi Bai-Lao Cai Highway is scheduled to open to traffic in June 2014.